# Blog

Canonical: https://www.phillshaw.online/blog/
Entity type: web_page
Last modified: 2026-10-15T09:21:00+00:00

## Description

DesignScaling Brands Through Iterative Design ThinkingMost of my projects don’t start with clean sketches or polished drafts. They start messy. I’ve got foldersRead Article News, Generative AIIs AI an Existential Crisis for Creatives?Home Is AI an Existential Crisis for Creatives? Every time a new tool lands, there’s always a funeralRead Article Generative AIPortrait AI: The Art of Directing Awesome PortraitsThe rise of generative AI has transformed digital artistry, and portrait AI is at the forefront of thisRead Article Ideas, process and creative thinking. I’m a Creative Director, designer-strategist and creative technologist, so my work rarely stays neatly inside one discipline. This is where I unpack some of the thinking behind it.Expect ideas around brand systems, visual storytelling, digital experiences, generative AI and creative technology, alongside the occasional diversion into photography, film, games and whatever else has caught my attention.Some articles explore the thinking behind real projects. Others start with a question, an experiment or something I think deserves pulling apart. Either way, this is the less polished side of the creative process: what worked, what didn’t, and why any of it matters.“Humans do not engage in activities that are meaning less. If you think you see people doing things you find meaningless, look again and try to understand what the activities mean for them.”– Jenkins, 2008 Share the love Explore Capabilities AllDesignGenerative AINewsPhotography DesignCreating a Unifying Visual Identity for Ride for UnityIn every significant project lies the power to unite, to evoke emotions, and to create a lasting impact.Read Article PhotographySherlock Holmes Vol.1 &\#8211; Game PhotographySleuthing Through Victorian England &\#8211; The Crimes & Punishments of Sherlock Holmes. Immerse yourself in the evocative andRead Article PhotographyExploring Hope County &\#8211; Game PhotographyGame Photography &\#8211; FarCry 5 Embark on a visual journey through Hope County, the heart of Far CryRead Article NewsRetro Refit: Turn an iPod into a Spotify PlayerYES! A dedicated Spotify Player, built out of the guts of a retro iPod that you can doRead Article News, PhotographyGet Funky With Photo ModeNo one expected to endure a pandemic but 2020 has meant many of us locked down inside, permanently.Read Article NewsThe new normal: Welcome to the future of freelanceA recent survey found that commuting via public transportation could fall by 20% in the UK’s cities. TheRead Article

## Image

https://www.phillshaw.online/wp-content/uploads/2026/08/man-in-hoodie-using-multiple-computer-screens-2026-01-07-23-44-05-utc-scaled.jpg