# Laura Rocks

Canonical: https://www.phillshaw.online/portfolio/laura-rocks-avon/
Entity type: creative_work
Last modified: 2026-10-16T07:30:05+00:00

## Description

Laura Rocks is a coaching and personal development platform built to empower individuals through structured guidance, accountability, and community engagement. With a growing audience and a focus on delivering value through private coaching groups, the brand required both a strong identity and a robust digital platform capable of supporting its multi-layered ecosystem. For this project I developed the full brand identity and web presence, creating a distinctive logo, cohesive platform branding, and supporting content that aligned with the overall campaign strategies. On the digital side, I designed and built a website that not only presented the brand aesthetically but also acted as a gateway to its private coaching groups. This included the integration of a backend system for multi-user profiles, interactive engagement, and course material delivery—ensuring both functionality and a seamless user experience.

## Image

https://www.phillshaw.online/wp-content/uploads/2025/04/Laura-Rocks-Web-Design-3.jpg