Get Funky With Photo Mode
No one expected to endure a pandemic but 2020 has meant many of us locked down inside, permanently. Aside from the dramatic effect it has on your social lives the impacts on creativity are stifling. I am a gamer and love to dive into some triple-A escapism but game has...
Scaling Brands Through Iterative Design Thinking
Most of my projects don’t start with clean sketches or polished drafts. They start messy. I’ve got folders full of “final-2” and “final-Phil-3” files because I couldn’t leave them alone. Sometimes the version I thought I’d killed off sneaks back in weeks later. That loop—research, try it, bin it, repeat—isn’t...
Sherlock Holmes Vol.1 – Game Photography
Sleuthing Through Victorian England – The Crimes & Punishments of Sherlock Holmes. Immerse yourself in the evocative and rich settings of Victorian England with our game photography showcase, “Sleuthing Through Victorian England – The Crimes & Punishments of Sherlock Holmes.” Set in the vibrant yet enigmatic years of 1894-1895, this...
Exploring Hope County – Game Photography
Game Photography – FarCry 5 Embark on a visual journey through Hope County, the heart of Far Cry 5’s tumultuous narrative, where a fanatical doomsday cult has seized control. The gallery below captures the essence of this besieged Montana community, offering a unique perspective on its stunning, yet conflicted landscapes....
Skeuomorphism isn’t dead
Okay okay, I didn’t say it was…. This isn’t a post about cars but in the ever-evolving world of design, the recent shift by Mazda to a flatter, more minimalist logo marks a step away from the skeuomorphic aesthetics that have dominated the automotive branding landscape for, what feels like,...
Creating a Unifying Visual Identity for Ride for Unity
In every significant project lies the power to unite, to evoke emotions, and to create a lasting impact. This ethos perfectly encapsulates our collaboration with Ride for Unity, a non-profit organisation committed to the unifying power of sports. As Creative & Digital Director at Evoke International I took the reins...
Blog Articles
My blog is where design, culture, and creativity collide. It’s a space to unpack ideas, share processes, and explore the overlaps between visual storytelling, technology, and everyday life.
From deep dives into design systems and branding to reflections on film, pop-culture, and the fast-evolving world of AI, this is less about polished case studies and more about opening the door to the thinking behind the work. It’s a running dialogue—part journal, part showcase, part playground—for anyone curious about how ideas move from concept to creation.
“Humans do not engage in activities that are meaning less. If you think you see people doing things you find meaningless, look again and try to understand what the activities mean for them.”
– Jenkins, 2008
Share the love
Scroll left or right
Scaling Brands Through Iterative Design Thinking
Most of my projects don’t start with clean sketches or...
Is AI an Existential Crisis for Creatives?
Home Is AI an Existential Crisis for Creatives? Every time...
Portrait AI: The Art of Directing Awesome Portraits
The rise of generative AI has transformed digital artistry, and...
Creating a Unifying Visual Identity for Ride for Unity
In every significant project lies the power to unite, to...
Sherlock Holmes Vol.1 – Game Photography
Sleuthing Through Victorian England – The Crimes & Punishments of...