Scaling Brands Through Iterative Design Thinking
Most of my projects don’t start with clean sketches or polished drafts. They start messy. I’ve got folders full of “final-2” and “final-Phil-3” files because I couldn’t leave them alone. Sometimes the version I thought I’d killed off sneaks back in weeks later. That loop—research, try it, bin it, repeat—isn’t...
Retro Refit: Turn an iPod into a Spotify Player
YES! A dedicated Spotify Player, built out of the guts of a retro iPod that you can do you yourself… does this need anymore explanation? Well if it does then keep reading. If like me you find the nostalgia of retro tech a drug then this is the project for...
The new normal: Welcome to the future of freelance
A recent survey found that commuting via public transportation could fall by 20% in the UK’s cities. The public is no longer confident in travelling to work in tight contained spaces. This particular trend could have a negative impact on the environment as many may turn to driving to work...
Portrait AI: The Art of Directing Awesome Portraits
The rise of generative AI has transformed digital artistry, and portrait AI is at the forefront of this creative revolution. No longer confined to pre-set filters or algorithms that churn out generic imagery, platforms like Midjourney offer a new level of art direction, allowing users to curate, refine, and evolve...
Creating a Unifying Visual Identity for Ride for Unity
In every significant project lies the power to unite, to evoke emotions, and to create a lasting impact. This ethos perfectly encapsulates our collaboration with Ride for Unity, a non-profit organisation committed to the unifying power of sports. As Creative & Digital Director at Evoke International I took the reins...
Skeuomorphism isn’t dead
Okay okay, I didn’t say it was…. This isn’t a post about cars but in the ever-evolving world of design, the recent shift by Mazda to a flatter, more minimalist logo marks a step away from the skeuomorphic aesthetics that have dominated the automotive branding landscape for, what feels like,...
Blog Articles
My blog is where design, culture, and creativity collide. It’s a space to unpack ideas, share processes, and explore the overlaps between visual storytelling, technology, and everyday life.
From deep dives into design systems and branding to reflections on film, pop-culture, and the fast-evolving world of AI, this is less about polished case studies and more about opening the door to the thinking behind the work. It’s a running dialogue—part journal, part showcase, part playground—for anyone curious about how ideas move from concept to creation.
“Humans do not engage in activities that are meaning less. If you think you see people doing things you find meaningless, look again and try to understand what the activities mean for them.”
– Jenkins, 2008
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Scaling Brands Through Iterative Design Thinking
Most of my projects don’t start with clean sketches or...
Is AI an Existential Crisis for Creatives?
Home Is AI an Existential Crisis for Creatives? Every time...
Portrait AI: The Art of Directing Awesome Portraits
The rise of generative AI has transformed digital artistry, and...
Creating a Unifying Visual Identity for Ride for Unity
In every significant project lies the power to unite, to...
Sherlock Holmes Vol.1 – Game Photography
Sleuthing Through Victorian England – The Crimes & Punishments of...