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Phil Shaw - Graphic Design, Brand Engineering and Web Development with NO Bull! - Phil Shaw Digital Media

Blog Articles

My blog is where design, culture, and creativity collide. It’s a space to unpack ideas, share processes, and explore the overlaps between visual storytelling, technology, and everyday life.

From deep dives into design systems and branding to reflections on film, pop-culture, and the fast-evolving world of AI, this is less about polished case studies and more about opening the door to the thinking behind the work. It’s a running dialogue—part journal, part showcase, part playground—for anyone curious about how ideas move from concept to creation.

“Humans do not engage in activities that are meaning less. If you think you see people doing things you find meaningless, look again and try to understand what the activities mean for them.”
– Jenkins, 2008

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Scaling Brands Through Iterative Design Thinking

Most of my projects don’t start with clean sketches or...

Is AI an Existential Crisis for Creatives?

Home Is AI an Existential Crisis for Creatives? Every time...

Portrait AI: The Art of Directing Awesome Portraits

The rise of generative AI has transformed digital artistry, and...

Skeuomorphism isn’t dead

Okay okay, I didn’t say it was…. This isn’t a...

Creating a Unifying Visual Identity for Ride for Unity

In every significant project lies the power to unite, to...

Sherlock Holmes Vol.1 – Game Photography

Sleuthing Through Victorian England – The Crimes & Punishments of...

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