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Phil Shaw - Graphic Design, Brand Engineering and Web Development with NO Bull! - Phil Shaw Digital Media

Blog Articles

My blog is where design, culture, and creativity collide. It’s a space to unpack ideas, share processes, and explore the overlaps between visual storytelling, technology, and everyday life.

From deep dives into design systems and branding to reflections on film, pop-culture, and the fast-evolving world of AI, this is less about polished case studies and more about opening the door to the thinking behind the work. It’s a running dialogue—part journal, part showcase, part playground—for anyone curious about how ideas move from concept to creation.

“Humans do not engage in activities that are meaning less. If you think you see people doing things you find meaningless, look again and try to understand what the activities mean for them.”
– Jenkins, 2008

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Vertis Aviation - Phil Shaw - Graphic Design, Brand Engineering, Video & Content Creation - Phil Shaw Digital Media

Scaling Brands Through Iterative Design Thinking

Most of my projects don’t start with clean sketches or polished drafts. They start messy. I’ve got folders
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Complex Movie Posters - Ai Prompt by Phil Shaw - Prompt Engineer

Is AI an Existential Crisis for Creatives?

Home Is AI an Existential Crisis for Creatives? Every time a new tool lands, there’s always a funeral
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Ai Portrait Generator Art by Phil Shaw - Graphic Design, Brand Engineering and Web Development with NO Bull! - Phil Shaw Digital Media

Portrait AI: The Art of Directing Awesome Portraits

The rise of generative AI has transformed digital artistry, and portrait AI is at the forefront of this
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Sherlock Holmes Game Photography by Phil Shaw - Graphic Design, Brand Engineering - Phil Shaw Digital Media

Skeuomorphism isn’t dead

Okay okay, I didn’t say it was…. This isn’t a post about cars but in the ever-evolving world
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Brand Design by Phil Shaw & Evoke International - Graphic Design, Brand Engineering

Creating a Unifying Visual Identity for Ride for Unity

In every significant project lies the power to unite, to evoke emotions, and to create a lasting impact.
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Sherlock Holmes Game Photography by Phil Shaw - Graphic Design, Brand Engineering - Phil Shaw Digital Media

Sherlock Holmes Vol.1 – Game Photography

Sleuthing Through Victorian England – The Crimes & Punishments of Sherlock Holmes. Immerse yourself in the evocative and
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Game Photography by Phil Shaw - Graphic Design, Brand Engineering - Phil Shaw Digital Media

Exploring Hope County – Game Photography

Game Photography – FarCry 5 Embark on a visual journey through Hope County, the heart of Far Cry
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Phil Shaw - Graphic Design, Brand Engineering - Phil Shaw Digital Media

Retro Refit: Turn an iPod into a Spotify Player

YES! A dedicated Spotify Player, built out of the guts of a retro iPod that you can do
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Game Photography by Phil Shaw - Graphic Design, Brand Engineering - Phil Shaw Digital Media

Get Funky With Photo Mode

No one expected to endure a pandemic but 2020 has meant many of us locked down inside, permanently.
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