You Don’t Need a Tank… You Need a Brand System.
Picture the scene, a client reaches out needing a website refresh. Nothing unusual there. The business has grown,
What Does an Independent Creative Director Actually Do?
There is a slightly ridiculous version of the Creative Director that still exists somewhere in popular imagination. Black
Scaling Brands Through Iterative Design Thinking
Most of my projects don’t start with clean sketches or polished drafts. They start messy. I’ve got folders
Ideas, process and creative thinking.
I’m a Creative Director, designer-strategist and creative technologist, so my work rarely stays neatly inside one discipline. This is where I unpack some of the thinking behind it.
Expect ideas around brand systems, visual storytelling, digital experiences, generative AI and creative technology, alongside the occasional diversion into photography, film, games and whatever else has caught my attention.
Some articles explore the thinking behind real projects. Others start with a question, an experiment or something I think deserves pulling apart. Either way, this is the less polished side of the creative process: what worked, what didn’t, and why any of it matters.
“Humans do not engage in activities that are meaning less. If you think you see people doing things you find meaningless, look again and try to understand what the activities mean for them.”
– Jenkins, 2008
Share the love
Is AI an Existential Crisis for Creatives?
Home Is AI an Existential Crisis for Creatives? Every time a new tool lands, there’s always a funeral
Portrait AI: The Art of Directing Awesome Portraits
The rise of generative AI has transformed digital artistry, and portrait AI is at the forefront of this
Skeuomorphism isn’t dead
Okay okay, I didn’t say it was…. This isn’t a post about cars but in the ever-evolving world
Creating a Unifying Visual Identity for Ride for Unity
In every significant project lies the power to unite, to evoke emotions, and to create a lasting impact.
Sherlock Holmes Vol.1 – Game Photography
Sleuthing Through Victorian England – The Crimes & Punishments of Sherlock Holmes. Immerse yourself in the evocative and
Exploring Hope County – Game Photography
Game Photography – FarCry 5 Embark on a visual journey through Hope County, the heart of Far Cry