Grip Gym Equipment is an Ireland-based supplier specialising in high-quality, customisable gym equipment designed to meet the demands of modern fitness spaces. With a focus on durability, functionality, and design, the brand needed a digital platform and visual assets that could communicate its value clearly to B2B customers while supporting wider brand campaign strategies.
For this project I delivered a complete web development solution, creating a streamlined, visually engaging site built around simplicity and ease of use for professional buyers. Alongside this, I produced a full suite of 3D visualisations, generating lifestyle renders that showcased the equipment in realistic settings while highlighting its unique design and customisation options. These renders now serve as both marketing collateral and a versatile library of stock images to strengthen the brand’s presence across digital and print campaigns.
