It Happened to Me is a viral media platform supplying editorials and human-interest stories to national press, with content designed to spark conversation and drive audience engagement. Positioned at the intersection of digital storytelling and mass media, the outlet needed a strong, contemporary identity to ensure its voice stood out across fast-moving platforms.
I developed the full brand identity, covering aesthetics, logo design, motion graphics, and social media branding to create a distinctive and recognisable presence. To support the wider campaign strategies, I also produced a suite of graphic design assets tailored for digital and editorial use, ensuring the brand could deliver compelling stories with consistency and impact across channels.
