Laura Rocks is a coaching and personal development platform built to empower individuals through structured guidance, accountability, and community engagement. With a growing audience and a focus on delivering value through private coaching groups, the brand required both a strong identity and a robust digital platform capable of supporting its multi-layered ecosystem.
For this project I developed the full brand identity and web presence, creating a distinctive logo, cohesive platform branding, and supporting content that aligned with the overall campaign strategies. On the digital side, I designed and built a website that not only presented the brand aesthetically but also acted as a gateway to its private coaching groups. This included the integration of a backend system for multi-user profiles, interactive engagement, and course material delivery—ensuring both functionality and a seamless user experience.
