Smarter is an award-winning UK technology company creating innovative connected home products designed to simplify everyday living. Ahead of the US launch of their flagship iKettle in Best Buy stores, the brand required high-quality visuals that could present the product with impact and precision across retail and marketing channels.
For this project I modelled and rendered a full suite of photorealistic 3D visuals showcasing the iKettle and its accompanying advertising stand. These renders were created to emphasise both the sleek design and the smart functionality of the product, providing assets suitable for in-store displays, digital campaigns, and promotional material. The result was a polished set of visuals that supported the US launch while reinforcing Smarter’s position at the forefront of connected home innovation.
