The Badger is a UK-based tabloid-style online news outlet dedicated to uncovering and amplifying under-reported stories for a global audience. With a bold editorial voice and a mission to challenge mainstream narratives, the brand needed a distinctive identity and platform that could capture attention while building trust and recognition in a crowded digital media space.
I led the full brand development, creating a striking logo, defined aesthetics, and social media branding that reflected the outlet’s sharp and unfiltered perspective. Alongside this, I designed and executed the launch campaign, ensuring visual consistency across all touchpoints. To complete the project, I developed a new website aligned with the brand’s campaign strategies, giving The Badger a strong digital foundation to grow its readership and amplify its voice worldwide.
